Aldi Case free essay sample

Individual Action points included in the presentation8 Appendix8 Executive Report Group 9 was assigned with the Aldi case study for the Marketing Management assessment. I was assigned with the role of Group Leader by the members and also trusted with the work for the PowerPoint presentation slides as I stated that I have the proper knowledge. The role of the leader was taken seriously and I starting setting the meeting conditions and proposed and delegated the individual research subjects related to our group case study. The individual research I undertook for the Aldi case study was the defining the Lean concept and detail research of the Continuous Improvement concept. As a group leader I took the decision that all the individual pieces of research to be presented inside the group for all to acknowledge the management concepts used into making the company run lean processes and getting customer satisfaction. Personally I designed the slides and the structure, which was later slightly modified by John Vincent’s proposal. A simple product line has allowed Aldi to be very profitable. Focusing on one genre of products to sell, Aldi can increase the quality of those products. The company does not spread itself out too thin and strives on brining the lowest best quality product to the shelves. )Why have they been so successful over the years? This should be from a consumer perspective. Different from #1 which is from the company perspective. What is the compelling consumer need or perception that they fill in the marketplace. How do they compare to our biggest discounter in food, Walmart? I believe Aldi has become so successful over the years because the company strives on simplicity. Employees of Aldi understand consumer behavior very well. They know consumers are lazy and want to be in and out of stores in the quickest time possible. Therefore, Aldi management has created a shopping experience meant for the â€Å"in and out shopper† which has seen great positive affects. To be the most efficient store, Aldi’s â€Å"do not accept checks or credit cards. There is no butcher or bakery, and fruit is sold in bags to speed checkout. † Compared to Walmart, a store that offers a far less enjoyable consumer experience, Aldi strives to be different. Unlike Aldi’s, Walmart stores can sometimes be intimidating to consumers because of the vast array of product offerings. Consumers find shopping at Walmart to be difficult because there is not a lot of help and that the store is just too large. Aldi’s on the other hand, creates a much more consumer friendly atmosphere by offering only food and household items. Also when you walk into an Aldi store, you are immediately in a shopping aisle. The store is designed so consumers need to walk through every aisle creating more chances of incidental exposure. Aldi stores are not designed to look pretty. The only purpose they offer to consumers is to help them find products that they need. 3)After visiting our local Aldi’s store, why do you think this global powerhouse may struggle to do well in the US? What was your initial impression of the store? Who shops there? After visiting the store, I believe this global powerhouse may struggle in the US because the inside of the store is not very conducive to providing a great shopping experience. The aisles are messy and the products look as if they were pulled out from the back of a truck. The store is dimly lit and seems almost dirty. When I walked into the store, I was originally taken back because I had a mindset that it was going to be very nice. However, I was wrong. I did not enjoy my surroundings and I did not believe that Aldi focuses on the high quality portion of their mission, but only the low cost. Also, the customers that Aldi attracts are lower class individuals. These people shop in bulk and are attracted to the store because of the low prices. They do not care about the sloppiness of the displays just that they can get the lowest price. 4)Knowing what you do about assortment, what part of the ROA equation do you think they maximize? Explain. I believe Aldi maximizes the total assets part of the formula. Because the company strives on stocking it shelves with a limited number of products, their total assets are relatively low. This creates a higher ROA. Aldi has done a very good job at maximizing sales while controlling expenses. The higher the income and lower the total assets shows how well Aldi is producing earnings from its assets. 5)Now, talk to someone that has shopped at a Trader Joe’s, also owned by Aldi. Why do you think this similar strategy with a completely different execution (in store look and feel) might be more successful here in the US. Look at their US locations for Trader Joe’s. How can they continue to have limited assortment and yet cater to a more affluent target than Aldi’s stores? Based on the article you read, why do you think Trader Joes and Aldi’s are so secretive about their business? Many US businesses see it as PR if they are covered in the press, these entities feel this is unnecessary. What would you do if the head of marketing for the parent company, adapt to US marketing standards of transparency builds relationships or keep your image hidden and let your products, locations, etc speak for themselves? (Explain your rationale using marketing principles not just your opinion). I believe this similar strategy with a different execution of Trader Joe’s is more successful here because they are more aware of what American consumers want and how they shop. Trader Joe’s connects with its consumers on a more personal level. Their employees are friendly and their displays are unique, creating an overall enjoyable shopping experience. I think Trader Joe’s is more successful because the company swaps selection for quality. Customers have begun to trust Trader Joe’s in that what ever is on their shelves is the best possible product. Aldi does not have this trust yet. With time, more and more customers will begin to trust the foreign company in that their offerings are of the best quality. Also, I believe Aldi needs to focus ore on creating nicer displays. Currently, these stores are very messy and this could be a reason consumers do not like shopping there. Trader Joe’s can target more affluent people by offering more unique products. Already it offers exotic, affordable luxuries and for it further differentiate itself from Aldi, Trader Joe’s should expand these types of products while cutting back on more common products they sell. Based on the article, I believe Aldi’s and Trader Joe’s are so secretive about how they run their individual businesses because they have been so successful. I believe they do not want larger stores such as Walmart and Target to figure out their key to success. Because Walmart and Target occupy a large sector of the market and are both extremely powerful, Aldi and Trader Joe’s do not want to be overtaken by them. If I were head of marketing I would continue with keeping the companies image hidden for a period of time. If this tactic was not working, I would soon then adapt to a more transparent company. US consumers like to hear from their favorite companies and they like to feel a connection to the upper levels of management, therefore companies who are more hidden from them may not fare as well.

Theorems Essays - Quadrilaterals, Elementary Geometry,

Theorems postulate1-3--given AB and a # r between 0 and 180, there is exactly one ray w/ endpoint A,extending on each side ofAB, such that the measure of the angle formed is r postulate1-4--if r is in the interior of pqs,then Mpqr+Mrqs=Mpqs.if Mpqr+Mrqs then R is in thr interior of angle pqs postulate 2-2--through any 3 points not on the same line there is exactly one plane law of detachment--if P--*Q is a true conditional and P is true,then Q is true law of syllogism--if P--*Q and Q--*R are true conditionals,then P--*R is also true theorem2-1--congruence of segments is reflexive,symmetric and transitive theorem2-2--if 2 angles form a linear pair, then they r supplementary angles theorem2-3--congruence of angles is reflexive,symmetric,and transitive theorem2-4--angles supplementary to the same angle or to the congruent angles r congruent theorem2-5--angles complementary to the same angle or to congruent angles r congruent theorem2-6--all right angles r congruent theorem2-7--vertical angles r congruent theorem2-8--perpindicular lines intersect to form 4 right angles skew lines-2 lines r skew if they don't intersect and r not in the samn plane postulate3-1-- if 2 // lines r cut by a transversal,then each pair of corresponding angles is congruent theorem3-1--if 2 // lines r cut by a transversal,then each pair of alternate interior angles in congruent theorem3-2--if 2 // lines r cut by a transversal,then each pair of consec. int. angles is supp. theorem3-3--if 2 // lines r cut by a transversal,then each pair of alternate ext. angles is congruent theorem3-4--in a plane,if a line is perp. to 1 of 2 // lines,then it is perp. to the other postulate3-4--2 nonvertical lines have the same slope if and only if they r //. postulate3-5--2 nonvertical lines r perp. if and only if the product of their slopes is -1 theorem4-3--the measure of an exterior angle of a triangle is equal to the sum of the measures of the 2 remote interior angles CPCTC- 2 triangles r congruent if and only if their corresponding parts r congruent theorem4-4--congruence of triangles is reflexive,transitive and symmetric theorem4-6--if 2 sides of a triangle r congruent,then the angles opp. the sides r congruent theorem4-7--if 2 angles of a triangle r congruent,then the sides opp. those angles r congruent theorem4-3--a triangle is equilateral if and only if it is equiangular theorem5-1 a point on the perp. bisector of a seg. is equidistant from the endpoints of the seg. theorem5-2--a point equidistant from the endpoints of a seg. lies in the perp. bisector of the seg. theorem5-3--a point on the bisector of an angle is equidistant from the sides of the angle theorem5-4--a point in the interior of or on an angle and equidistant from the sides of an angle lies on the bisector of the angle theorem5-5--if the legs of 1 rt. triangle r congruent to the corr. legs of another rt. triangle, then the triangles r congruent theorem5-6--if the hypotenuse and an acute angle of 1 rt. triangle r congruent to the hyp. and corr. acute angle of another rt. triangle,then the 2 triangles r congruent theorem5-9--if 1 side of a triangle is longer than the other side,then the angle opp. the longer side is greater than the angle opp. the shorter side theorem5-11--the perp.seg. froma point to a line is ythe shortest seg. from the point to the line theorem5-12--the sum of the lenghts of any 2 sides of a triangle is greater than the lenght of the third side theorem6-1--opp. sides and angles of a parallelogram r congruent theorem6-4--the diagonals of a parallelogram bisect each other theorem6-5--if both pairs of opp. sides of a quad. r congruent,the the quad is a parallelogram theorem6-6--if 1 pair of opp. sides of a quad. r both parallel and congruent, then the quad. is a parallelogram theorem6-7--if the diagonals of a quad. bisect each other,then the quad. is a parallelogram theorem6-8--if both pairs of opp. angles in a quad r congruent,then the quad is a parallelogram theorem6-9--if a paralellogram is a rectangle then its diagonals r congruent theorem6-10--the diagonals of a rhombus r perp. theorem6-11--each diagonal of a rhombus bisects a pair of opp. angles theorem6-12--both pairs of base angles of an isoceles trapezoid r congruent theorem6-13--the diagonals of an isoceles trapezoid r congrient theorem6-14--the mediand of a trapezoid is parallel to the bases and its measure is one half the sum of the measures of the bases

Kalpana Chawla free essay sample

Teachers Day BY vtnay2085 Speech given on the Teachers Day. Ghiyasuddin School, Wednesday 13th September 2006 Madam Aishath Adam, Senior Assistant Principal, Supervisors, members of the staff, Teachers and Dear Students. Assalaam Alaikum and Good afternoon. Today, we are here to celebrate great teachers and great teaching. As a fellow teacher, I find awkward to speak about teachers or for teachers. But, first, let me convey to all the teachers, my personal greetings and best wishes on the teachers day. Dear Teachers: Though a fellow teacher, I want to say I am proud of you. I am proud of your edication to the profession and for the personal sacrifices you make to teach our children. I am delighted of your devotion to train their questing minds, and for your inspiration of their hopeful hearts. I am proud that you take this responsibility seriously †that you see it as sacred trust. We celebrate teachers day, because we value you. We will write a custom essay sample on Kalpana Chawla or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I want to remind you that all the parents, students and the wider community deeply appreciate your commitment to teaching and to the children. There is no substitute for education. Firstly, because its the most precious gift we can give our children. Secondly, because its the most critical investment in our future. And thirdly, because its the most effective strategy which will enable us to survive and to thrive in a changing world. Dear Students: I became a teacher because of some of the happy experiences I had in school. There were teachers who touched my soul; who helped me realize my own potential. I decided to become a teacher because I want to help change someones life. Sometimes, it is hard. We have our own families, financial life and life problems that challenge us, like everyone else. Sometimes we are exhausted by our workload nd responsibilities. This is why teachers need encouragement and support. So that in turn, we can devote ourselves to our students. Dear staff and students; On Teachers Day every year, we remember our teachers, we remember our childrens teachers. We recognize these very dedicated people. People who give of themselves and take a personal interest in their students. Teachers who have touched our liv es, moulded us into what we are today, and are helping to shape tomorrows people, tomorrows students. Just as a country is as good as its people, so its citizens are only as good as their teachers. Therefore a great deal depends on you, teachers, and I salute you, all of you, those here today, and those absent, for your passion, dedication, commitment and contributions. I wish to all the teachers a successful career in teaching   a career in which you find happiness, health, friendship and love. Happy Teachers Day and thank you. Kalpana Chawla By Vaishakhi Status Deceased Born July 1, 1961 Karnal, Haryana, India Died February 1, 2003 (aged 42) Over Texas Previous occupation Research Scientist Time in space 31d 14h 54m selection 1994 NASA Group Mission insignia Sts-87-patch. ng STS-107 Flight Insignia. svg Kalpana Chawla , was an Indian-American scientist and a NASA astronaut. She was one of seven crewmembers killed in the Space Shuttle Columbia disaster. Early life Kalpana Chawla was born in a Punjabi Hindu family at Karnal, Haryana, India. [l] She was born in Model Town Karnal. Kalpana in Hindi means imagination. Her interest in flying was inspired by J. R. D. Tata, a pionee ring Indian pilot and industrialist. [2][3]. Kalpana has two sisters (Sunita Deepa) and a brother (Sanjay). Being the youngest, the family members gave her the nickname Montu. She met and married Jean- Pierre Harrison, a flying instructor and aviation writer, in 1983 and became a naturalized United States citizen in 1990. [4] [edit] Education Chawla completed her earlier schooling at Tagore Public School, Karnal. She earned her B. E. degree in aeronautical engineering at Punjab Engineering College in Chandigarh in 1982. She moved to the United States in 1982 and obtained a M. S. degree in aerospace engineering from the University of Texas at Arlington (1984). Chawla went on to earn a second M. S. degree in 1986 and a Ph. D. degree in aerospace engineering in 1988 from the University of Colorado at Boulder. Later that year she began working for NASA Ames Research Center as vice president of Overset Methods, Inc. where she did CFD research on WSTOL. [2] Chawla held a Certificated Flight Instructor rating for airplanes, gliders and Commercial Pilot licenses for single and multiengine airplanes, seaplanes and gliders. She held an FCC issued Technician Class Amateur Radio license with the call sign KD5ESl. [edit] NASA career Chawla Joined the NASA astronaut corps in March 1995 and was selected for her first flight in 1998. that flew the Space Shuttle Columbia flight STS-87. Chawla was the first Indian-born oman and the second person of Indian origin to fly in space, following cosmonaut Rakesh Sharma who flew in 1984 in a Soviet spacecraft. On her first mission Chawla travelled over 10. 4 million miles

Brand Management

Brand Management Introduction Principle products account for a sizeable percentage of a company’s profits. Companies use various strategies to improve the competitiveness of their products. Branding is one of the major strategies that companies use to improve the competitiveness of their products.Advertising We will write a custom case study sample on Brand Management specifically for you for only $16.05 $11/page Learn More Brand recognition makes customers associate with the product.1 Companies may employ several branding strategies. A company may use a certain line of products that uses a similar brand name. A bastion brand is the most profitable product in the product line. Competitors may try to undercut the bastion brand by offering other products that compete with it using price or quality. This necessitates companies that own the bastion brands to formulate strategies that would help in tackling competition from rivals. Companies may use flanker brands to impro ve their competitiveness.2 The purpose of flanker brands is to pre-empt competition from rivals. In addition, flanker brands help in covering the market more efficiently. Intel is one of the companies that use flanker brands to tackle competition from rivals. Intel used the Celeron to overcome competition from AMD’s K6 chips. Celeron was a cheaper version Pentium, which was the company’s premium brand. However, there is no guarantee that this strategy would be successful. GM’s Saturn is a clear illustration of how failure of flanker brands may affect a company. GM lost billions of dollars due to the failure of Saturn. Therefore, it is vital for companies to use an efficient strategy in launching flanker brands. Companies must ensure that flanker brands are profitable. This would guarantee the long-term stability of the company. Flanker Brands It is vital for companies to respond to attacks by competitors. Competitors may offer products that have unique attribute s that may enable it to conquer the market. Therefore, failure to respond to the attacks would risk the company’s image and brand equity. Using flanker brands is one of the most efficient strategies that companies use to tackle threats from competitors. Flanker brands help in insulating the original brand from threats posed by rivals.3 A war metaphor is the source of the flanker brand name. A flanker brand helps in protecting a bastion brand from rival brands. The major aim of the flanker brand is to overcome competition from rivals. The major characteristic of flanker brands is the fact that they reduce the need for bastion brands to change their focus. This enables a company to maintain its customers.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Companies often use a flanker brand if rivals develop low-cost products that strive to weaken the market position of the bastion brand. Failure to respond to the rival products would reduce the profitability of the bastion brand.4 A flanker brand offers stiff resistance to the entry of rival products in the market. This helps in protecting the competitiveness and profitability of the bastion brand. Intel Intel is most dominant company in the computer chips market. Intel used a flanker brand to overcome low-cost products from rivals successfully. Pentium chips are the most successful products of the company. During the late 1990s, Intel faced competitors that threatened the company’s market dominance. AMD is one of the companies that threatened Intel’s market dominance. AMD’s K6 chips were much cheaper than Intel’s computer chips. This enabled the chips to have a better chance of capturing the emerging low-cost PC market. Therefore, it was vital for Intel to devise a strategy that would counter the rival. This would help in protecting Intel’s brand equity. Intel crea ted the Celeron to counter competition from AMD. Celeron was a cheaper version of Intel’s Pentium chips, which had limited capabilities. It enabled Intel to overcome competition from AMD.5 Celeron’s success led to the creation of a new market segment. Intel is the dominant player in this market segment. Celeron is currently one of the major brands of the company. It accounts for a sizeable percentage of the company’s revenue. Therefore, using a flanker brand enabled the company to increase its profitability. Figure 1. Intel’s Pentium processorAdvertising We will write a custom case study sample on Brand Management specifically for you for only $16.05 $11/page Learn More Advantages of Flanker Brands Flanker brands increase the number of products that a company offers. This increases the shelf space that a company gets in various retail outlets. Intel’s use of this strategy led to the creation of a new product. Celeron incr eased the product range of the company. Using flanker brands enables a company to improve its brand equity. This is because flanker brands increase the product range of the company.6 Intel used the Celeron to improve Pentium’s brand awareness. This increased Pentium’s competitiveness. Flanker brands enable a company to capture brand switchers. Brand switchers are customers who are not loyal to a particular brand. Therefore, they may alternate purchases between different brands. Flanker brands improve a company’s stability and profitability. Celeron increased Intel’s product range. In addition, the ability of Celeron to compete on different fronts enabled Intel to capture brand switchers. Flanker brands enable a company to improve its profitability. In some instances, successful venture of the flanker brands into the market may lead to the creation of new bastion brands. Successful venture of Celeron into the market made the product become part of Intelâ⠂¬â„¢s profitable bastion brands. This increased the profitability of the company. Flanker brands enable a company to protect its bastion brand. Companies usually assign a unique name to the flanker brands. This limits the risk that the bastion brand may face if the flanker brand fails.7 Celeron was the name of Intel’s flanker brand. Therefore, failure of Celeron would not have adverse effects on Pentium. Flanker brands enable companies that have high quality products to introduce low quality products without diluting the brand name of the high quality products. The high quality products continue being the company’s principle products. Intel introduced Celeron without compromising Pentium’s brand name. Pentium was the high quality product of the company. Therefore, it enabled the company to compete with low quality products from rivals. Disadvantages of Flanker Brands Inefficiency of this branding strategy may increase the risks that bastion brands of a company may face. Failure of the bastion brands may have huge repercussion on the company. This is because the company may have taken many years to build the brand image of the bastion brand. Therefore, it is vital for a company to use an efficient flanker brand strategy.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Flanker brands lead to the creation of new products. This may distract the company from the values and associations of the bastion brand due to the wide variety of new products. This would ultimately reduce the competitiveness of the bastion brand. Flanker brands may lead to loss of economies of scale. They may also increase the costs of brand management. This is because flanker brands increase the number of brands of a company. Competition between in-house brands may necessitate a company to offer sub-optimal prices for the products. This would reduce the competitiveness of the company. Failure of Flanker Brands In the business world, failure of business strategies is very common. For every successful flanker brand strategy, there are various cases of failure of the strategy. General Motors’ Saturn is one case that illustrates the failure of a flanker brand strategy. General Motors intended to use the Saturn to counter the entry of Japanese imports into the market.8 However, Saturn led to the loss billions of dollars, which helped in destroying GM. GM launched Saturn in 1990. During the initial period, Saturn was very successful. By 1996, orders of Saturn had surpassed the company’s production capacities. This was testament to the success of the product in fighting cheap Japanese imports, which were more fuel-efficient. However, Saturn’s success did not solve some of the problems that were inherent in the brand since its onset. The initial cost of setting up Saturn was $5 billion. However, GM offered Saturn at very low prices. The prices of the vehicle were unable to cater for the huge operational costs of its manufacturing plant. By 2000, GM was losing $3,000 on every sale of a Saturn vehicle. The huge losses necessitated the closure of the Saturn plant. 9 Failure of Saturn had great repercussions to GM. The company lost valuable time in building a brand that strived to fight cheap Japanese imports. In so doing, GM made huge strategic sh ifts that affected the entire company. In addition, Saturn made GM lose billions of dollars, which would have greatly benefited the company if it had invested the finances in other areas. Failure of Saturn tarnished GM’s brand image. Failure of Saturn provides an explanation to the current woes facing GM. GM has been unable to recapture its market share from the Japanese imports. Figure 2. Logo of GM’s Saturn Critical Success Factors Companies should consider whether they need an additional brand to counter competition before launching a flanker brand. An additional brand reduces the investment and attention that a company offers to its existing products. This provides distractions to the company. Spending precious resources on a flanker brand may have detrimental effects on a company. Adjusting the existing brands may help in solving some of the problems that a company faces due to the entry of rivals into the market. Therefore, a company should use a flanker brand a s a last resort. Failure of flanker brands may necessitate a company to implement cost-cutting or re-pricing strategies on its bastion brands. Flanker brands delay the crucial strategic transformations. During this period, the competitors may have already gained a stronghold of the market. Having fewer brands reduces a company’s distractions. Companies should also consider the effects of cannibalisation prior to launching flanker brands. Most companies use flanker brands to capture brand switchers. However, flanker brands also acquire customers from the company’s bastion brands.10 Therefore, it is vital for a company to consider the number of customers of customers that the flanker brand will acquire from the bastion brand before launching it.11 A company should ensure that the flanker brand focuses on the customers. However, companies do not create flanker brands using a process that is similar to that of other products. Companies create flanker brands due to their ow n deficiencies or strengths of the competitors. Therefore, flanker brands do not target the customers. This corrupts the DNA of the flanker brand from its onset. Therefore, it is vital for a company to focus on the needs of customers prior to the launch of flanker brands. This would help in targeting a specific segment of consumers. This would guarantee the ultimate success the flanker brand. A company should consider the profitability of flanker brands prior to their launch. Despite the fact that flanker brands target rivals, they should do so profitably. Having sustainable profits ensures the long-term stability of flanker brands.12 Failure of Saturn is a clear illustration of the importance of ensuring the profitability of flanker brands. GM did not design Saturn to have sustainable profits. Therefore, Saturn’s collapse restored the market dominance of the cheap Japanese imports. This invalidated the efforts of the company. Conclusion The major aim of flanker brands is to overcome competition. However, companies should ensure that flanker brands have sustainable profits. This guarantees the long-term stability of flanker brands. The success of flanker brands may lead to the formation of new market segments. However, there is no guarantee that flanker brands would be successful. Therefore, it is vital for companies to consider various critical success factors prior to launching a flanker brand. This would guarantee the ultimate success of the flanker brands. Intel is one of the companies that have used flanker brands to subdue competitors. Bibliography Aaker, David A. â€Å"Should You Take Your Brand to Where the Action Is.† Harvard Business Review 75, no. 5 (1997):135-143. Buday, Tom. â€Å"Capitalising on brand extensions.† Journal of Consumer Marketing 6, no. 4 (1989): 27-30. James, David. â€Å"Guilty through association: Brand association transfer to brand alliances.† Journal of Consumer Marketing 22, no. 116 (2005): 14-24. K im, Chung K. and Anne M. Lavack. â€Å"Vertical brand extensions: Current research and managerial implications.† Journal of Product Brand Management 5, no. 6 (1996): 24-37. Kim, W. Chan and Renee Mauborgne, â€Å"Blue ocean strategy,† Harvard Business Review 82, no. 10 (2004): 76-84. Lomax, Wendy, Kathy Hammond, Maria Clemente and Robert East. â€Å"New entrants in a mature market: An empirical study of the detergent market.† Journal of Marketing Management 12, no. 4 (1996): 281-295. Miles, Raymond E. and Charles C. Snow. â€Å"Causes for Failure in Network Organizations.† California Management Review 34, no. 1 (1992): 53-72. Porter, Stephen S. and Cindy Claycomb. â€Å"The influence of brand recognition on retail store image.† Journal of Product Brand Management 6, no. 6 (1997): 373-387. Ritson, Mark. â€Å"Should you launch a fighter brand.† Harvard Business Review 87, no. 10 (2009): 86-94. Varadarajan, Rajan, Mark P. DeFanti and Paul S. Busch. â€Å"Brand portfolio, corporate image, and reputation: Managing brand deletions.† Journal of the Academy of Marketing Science 34, no. 2 (2006): 195-205. Varadarajan, Rajan. â€Å"Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations.† Business Horizons 52, no. 1 (2009): 21-29. Volckner, Franziska and Henrik Sattler. â€Å"Drivers of brand extension success.† Journal of Marketing 70, no. 2 (2006):18-34. Footnotes 1 Stephen S. Porter and Cindy Claycomb, â€Å"The influence of brand recognition on retail store image,† Journal of Product Brand Management 6, no. 6 (1997): 374. 2 Franziska Volckner and Henrik Sattler, â€Å"Drivers of brand extension success,† Journal of Marketing 70, no. 2 (2006):18. 3 Rajan Varadarajan, â€Å"Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations,† Business Horizons 52, no. 1 (2009): 22. 4 Rajan Varadarajan, Mark P. DeFa nti and Paul S. Busch, â€Å"Brand portfolio, corporate image, and reputation: Managing brand deletions,† Journal of the Academy of Marketing Science 34, no. 2 (2006): 199. 5 Chung K. Kim and Anne M. Lavack, â€Å"Vertical brand extensions: Current research and managerial implications,† Journal of Product Brand Management 5, no. 6 (1996): 26. 6 David James, â€Å"Guilty through association: Brand association transfer to brand alliances,† Journal of Consumer Marketing 22, no. 116 (2005): 16. 7 David A. Aaker, â€Å"Should You Take Your Brand to Where the Action Is,† Harvard Business Review 75, no. 5 (1997): 136. 8 Raymond E. Miles and Charles C. Snow, â€Å"Causes for Failure in Network Organizations,† California Management Review 34, no. 1 (1992): 61. 9 Mark Ritson, â€Å"Should you launch a fighter brand,† Harvard Business Review 87, no. 10 (2009): 90. 10 Tom Buday, â€Å"Capitalising on brand extensions,† Journal of Consumer Market ing 6, no. 4 (1989): 29. 11Wendy Lomax et al., â€Å"New entrants in a mature market: An empirical study of the detergent market,† Journal of Marketing Management 12, no. 4 (1996): 283. 12 W. Chan Kim and Renee Mauborgne, â€Å"Blue ocean strategy,† Harvard business Review 82, no. 10 (2004): 77.

Evolution--Creationism and Intelligent Design Essay

Evolution--Creationism and Intelligent Design - Essay Example This suggests that the knowledge imparted upon the students should reflect the ideals and ethos of all science theories that help humanity survive and prosper. On that aspect, a controversial theory, such as creationism, that insists on the existence of human life and the earth as the work of a supernatural being called Abrahamic God is paramount in within the framework of this research. Alternatively, there is also the intelligent design whereby some believe the creation of the universe should be questioned on the basis of a scientific and an intelligent cause rather than natural selection. In other words, parents or school boards should constantly review the syllabus of the science subject in order to ensure only the right material is fed to the students. In the account, the scientific theories presented in schools should improve the both analytical and research skills of the students in respect to discovering the truth about God and other elements of the universe (Dembski, 2002). Additionally, parents or the school boards can petition the government through the Ministry of Education on the type of scientific theories and ideas are valuable for students in schools. I think the views of creationism that are primarily based on a particular type of Christianity should be given special consideration based on certain factors. For example, this will have the effect on transforming the perceptions that students have on other religions, such as Islam and Hinduism among others. Additionally, creationism is a widely accepted doctrine because of its belief in the Abrahamic God and, hence, it is a yardstick for guiding other religions in knowledge enlightenment. Alternatively, it is fundamental to observe that Christianity is the largest religion in the world with one-quarter of Christians having residence in Europe alone. In other words, the influence of Christianity around the world should encourage

A4 Essay Example | Topics and Well Written Essays - 3000 words

A4 - Essay Example The Canons was prepared by a joint committee through the sponsorship of the Engineers’ Council for Professional Development, a coordinating body of technical engineering societies. It was published in January 1947, with a revision published in November of the same year, in the American Engineer. In 1948, the Board adopted a motion to encourage state societies to adopt the Canons as amended. In 1952 and 1957, the Board adopted Rules of Ethical Conduct and the Rules of Professional Conduct, respectively, to support the Canons. Then in June 1964, the Board adopted the National Society for Professional Engineers’ (NSPE’s) Code of Ethics to replace the Canons of Ethics for Engineers and Rules of Professional Conduct. The succeeding years saw several adjustments in the Code intended to attune its provisions to the developing environment. The more recent and pertinent additions to the Code were introduced in January 2003 and January 2006. The 2003 incorporation was a new section that reads: "Engineers shall continue their professional development throughout their careers and should keep current in their specialty fields by engaging in professional practice, participating in continuing education courses, reading in the technical literature and attending professional meetings and seminars." The new section was important in that it made it the duty of every professional engineer to keep his training and knowledge current with new developments. The 2006 addition to the Code is section (III.2.d.) which reads: "Engineers shall strive to adhere to the principles of sustainable development1 in order to protect the environment for future generation." While earlier amendments dealt with the formal relationships among engineers, their clients, colleagues, society and their profession, the 2006 amendment is the first vital

Li Ning Company Limited Organizational Background and Audit Assignment

Li Ning Company Limited Organizational Background and Audit - Assignment Example Li Ning has its headquarters in Beijing, the Chinese capital. According to its website, Li Ning has extensive presence in the entire country. It has reportedly a reliable network of retailers and manufacturers for its supply chain, and a host of franchise owners distributing the products. Li Ning, therefore, is well-entrenched throughout the country, and has probably perfected the art of marketing and selling which have made the company successful in all its current businesses. The company started operations in 1989, the same year LI-NING was registered as a trademark. Since then, it has sponsored numerous sports delegations of China to various national and international events, where the sponsored teams brandished their Li Ning sportswear. In 1993, the company started franchising its business operations, a strategic move that helped it reach its target market in distant areas and remote provinces, thereby helping the company established its foothold in the country’s huge market for footwear and sports-related products. Li Ning is a multi-faceted business operation that is pro-active and a leader in the industry. It has its own research and development center, and a design center established in 1998. It is a proud company to claim that it is the first sports business in China to have implemented an Enterprise Resource Program (ERP) system, a system which uses internet technology that integrates its supply chain with its internal operations.